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Blog / Case Study: 2023 Headache Masterclass for Primary Care
A well thought-out and executed multi-channel promotion plan delivered impressive reach and registrations to boot. Branding and messaging consistency together with distinctive creative helped inform and attract primary care clinicians from all corners of Australia.
Excellent educational content is wasted without great production quality! From start to finish the user was treated to a highly polished production with on-point, on-brand, uncluttered slides, and clear audio served up on a stable delivery platform.
The curriculum consisted of 6 hours of well curated, cohesive topics, presented in a logical sequence punctuated by ample opportunity for interaction during 4 engaging Q&A sessions. Getting this critical foundation right underpinned the success of all other elements and created a highly compelling educational offering to the target audience.
If you’re looking for a great example of CPD education done well, the 2023 Headache Masterclass for Primary Care is it! Held on 25 March 2023, this piece of CPD education satisfies the key criteria for a great online education event.